Is responsibility proactive?
Per social media, the January edition of PharmaVoice Magazine asks, Can pharmaceutical companies afford not to be part of the conversation?
The answer is no, according to Peter Pitts, a former FDA associate commissioner and president and co-founder of the Center for Medicine in the Public Interest.
“From a philosophical perspective, healthcare companies need to ask themselves if it is responsible not to be in social media,” he says. “Social media is where the people are. If pharmaceutical companies allow the playing field to be dominated by those who are either trying to give helpful advice but are wrong or those who are knowingly hawking bad advice, is it responsible for them to watch silently from the sidelines?”
The complete PharmaVoice article, Social Media: Moving Forward, can be found here.