Per yesterday’s post (“Academic Retailing"), here’s a comment from a highly respected and high priced Inside the Beltway FDA/Regulatory Affairs attorney:
Dude, great piece. How about a follow up describing the incredible resource intensity of the copy review process and calling on Avorn to have the same thing? He would need economists, physicians, regulatory people, medical information, and lawyers. My rate is $850/hr but I might knock off ten percent. Seriously, I'm sick of critics pretending there's no rigor to company promotion. They spend hundreds of thousands of hours a year scrutinizing promotional programs and detail aids and ads. That's not the issue. The issue is that the government refuses to provide clear rules because it would rather play gotcha.
Indeed.
Jerry Rigged
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