PhRMA is supporting a new advertising campaign supporting health care reform legislation.
The new television ad, "Finish," along with two previously-released ads, "Covered" and "You Choose," began airing March 17 in targeted districts across the country where House Democrats undecided on how to vote might need a push to vote in favor of the reform package.
"It's been a long road, but now we've never been closer to common sense health reform," a voice in the "Finish" ad says. "Reform that leaves health care decisions to patients and their doctors, covers pre-existing conditions, and lowers out of pocket costs. A new path that lowers the deficit. Congress, keep fighting for health reform - all the way to the finish."
The 15-second clips in support of health care reform were produced by Americans for Stable Quality Care, a non-profit coalition of a number of organizations - including PhRMA, the Biotechnology Industry Organization, Families USA and the American Medical Association.