I don't get all the consternation about Peter Rost becoming a journalist as opposed to a blogger. Let the guy make a steady living. At least, unlike others in the media, he makes his viewpoint known, never gets ruffled and is not afraid to fire back when challenged. I don't agree with him but I will look forward to reading him in his new perch. Good luck to the "other" Peter.
http://www.brandweeknrx.com/2007/08/brandweek-shoul.html
http://www.brandweeknrx.com/2007/08/brandweek-shoul.html