The death of the transformative musician, artist and filmaker David Bowie to due to cancer underscores once again the value of innovation.
Bowie battled cancer long enough to complete and release his last album on his 69th birthday. You don't have to be a David Bowie to know that using the retail cost of a cancer drug to discourage it's use would sideline many people with a cancer diagnosis.
As Bowie noted: You can neither win nor lose if you don't run the race.