"The government could start paying impartial experts to visit doctors to talk about the safety, effectiveness and cost of prescription drugs and other treatments.
The idea would be to give presentations along the lines of those given by company drug reps. But the federally funded presentations would provide a counterweight to the industry messages on specific drugs.
A bill to that end is likely to be introduced today in both houses of Congress, according to the Prescription Project, a nonprofit that backs this sort of thing."
Impartial? Hardly. Right off the bat bias is built in...the government subsidized detailing will reduce drug costs..or else? Already a conflict of interest is introduced..the federal drug reps will be beholden to Senators Kohl, Grassley who have one objective...using detaiing to restrict the use of brand drugs.
And who will benefit? I noticed the Prescription Project supports the measure. No coincidence that Jerry Avorn who runs his own academic detailing company and contracts with state Medicaid agencies is an advisor to the Prescription Project, which in turn benefits from suing drug companies. And Avorn using ALLHAT as an example of conflict free prescribing. Problem is, ALLHAT undertreats most African Americans who have stroke.
This is beyond academic medicine rent seeking behavior as the previous post pointed out...this is a power grab that punishes patients. Worse, can you imagine have federal drug reps reporting on the who, what and where or what doctors are doing... Talk about a pharmaceutical police state..Don't like what docs are prescribing, call in DEA 2.0
