Remember Harry & Louise? Well welcome Harry & Louise 2.0. And this time they’re for healthcare reform.
As Ad Age reports:
Harry and Louise's job description is dramatically different today than it was in the 1990s. During the
Former FDA Associate Commissioner Peter Pitts, now the president for the Center for Medicine in the Public Interest, said he doesn't think the ads are going to do much to help Mr. Obama's cause.
"What's important to remember is that nobody -- not insurance companies, not drugmakers, not doctors, not patients, not politicians -- disagrees that reform is needed," Mr. Pitts said. "That said, 2009 is very different from the initial iteration of Harry and Louise. The average television viewer and YouTube viewer is much more sophisticated and much more aware that these are two paid actors. They were paid 16 years ago to be against health-care reform, and now they're being paid this year to be for health-care reform. If they were paid tomorrow to be New York Yankees fans, you would see a commercial for that."
The complete article can be found here.
And, speaking of the NY Yankees -- Happy Birthday to A-Rod.
