Front page, top of fold article in today's edition of the Wall Street Journal Marketplace section. Headline reads, "Drug Makers Criticized for Co-Pay Subsidies."
Then, when you read the article, you see that those doing the criticizing are ... insurance companies while those doing the praising are ... patients.
Why not a headline that reads, "Patients Praise Drug Makers for Co-Pay Subsidies."
I know -- man bites dog.
Then, when you read the article, you see that those doing the criticizing are ... insurance companies while those doing the praising are ... patients.
Why not a headline that reads, "Patients Praise Drug Makers for Co-Pay Subsidies."
I know -- man bites dog.
