Today's House hearing on pharmaceutical DTC goes forward under the title,"Direct to Consumer Advertising: Marketing, Education or Deception?" Let's just call it MED Ed.
The prosecution (yes, because it's really a show trial) is led by Representative Bart Stupak (D, MI). Nuff said.
The real action (meaning where real and meaningful conversations will take place on this issue) takes place later this month when the FDA advisory committee on risk communications meets to discuss DTC and how it can be made better.
That's the right way to do things.
As far as today's hearing being good theater, my advice is to go see Ironman.
(Per full disclosure, neither www.drugwonks.com nor www.cmpi.org receives any funding from Marvel Comics.)
The prosecution (yes, because it's really a show trial) is led by Representative Bart Stupak (D, MI). Nuff said.
The real action (meaning where real and meaningful conversations will take place on this issue) takes place later this month when the FDA advisory committee on risk communications meets to discuss DTC and how it can be made better.
That's the right way to do things.
As far as today's hearing being good theater, my advice is to go see Ironman.
(Per full disclosure, neither www.drugwonks.com nor www.cmpi.org receives any funding from Marvel Comics.)
