News you can use -- maybe

The good news:  FDA Social Media Guidance. The bad news:  FDA Social Media Guidance.

Here’s how my interview with emarketer begins:

eMarketer: The FDA is expected to issue guidance on the use of social media this year. What do you think it will look like?

Peter Pitts:

There are a lot of ifs. The first if is, is this really a good thing? A lot of times when you ask for regulation and you get it, you may not be happy with it. If marketers are waiting for FDA guidance with the assumption that it’s going to make their jobs easier, that’s very much open to question.

And here’s how it ends:

Peter Pitts:

The concept of being incomplaunce vs. doing the right thig for the public health cannot be contradictory to each other and right now they are. The issue is to step up to the plate and do what's right instead of what is legally conservative.

For everything in the middle, see here.