These two articles demonstrate the importance of commercialization in addressing the clinical and logistical barriers to personalized medicine.
Medco, CVS Caremark Gear Up to Expand Genetic Testing Management Services
www.aishealth.com/Bnow/hbd060710.html
23andMe Partner to Provide Genetic Counseling
www.genomeweb.com//node/942414
This movement will be the counterweight to one size fits all comparative effectiveness...