Personalized Medicine vs Comparative Effectiveness

I just finished reading all of the testimony and MedPac's recommendations about a comparative effectiveness commission. By the time everything is set up and they appoint all the people to run the commission (no doubt the very people who recommended it's creation) personalized medicine will have become very, very real. Or more to the point, since personalized medicine means the right medicine for the right person at the right time, why aren't we investing and supporting that since that is where the science and our biological reality exists? See the following article from the NY Times on how personalized medicine will make comparative effectiveness useless. We need personalized evidence of personalized medicine:

http://www.nytimes.com/2007/06/19/health/psychology/19beha.html?ei=5088&en=8af3ca746369c4db&ex=1339905600&adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1182453053-RSDs6n8k6574ORFf9+woIw