Social Marketing 101

Here's a really superb example of health care grass roots "social marketing" -- made all the more exciting since it bubbled up all by itself ...

http://nocnews.blogspot.com/2007/08/healthcare-prescriptions-and-insurance.html

And in case you cannot link to the Pharmaceutical Executive article mentioned there, here's a better link ...

http://cmpi.org/archives/2007/08/opinion_fewer_cents_more_sense.php

(And, yes, it's the same Nazareth that's in The Band song "The Weight.")

Pulled into Nazareth ...