What's Old is Neu(tral)

  • by: |
  • 04/15/2010
"Net Neutrality?" Really?

Here are the four component parts:

1. Information is presented in language that is readily understandable by consumers;

2. Audio information is understandable in terms of volume, articulation, and pacing used;

3. Textual information is placed appropriately and is presented against a contrasting background for sufficient duration and in a size and style of font that allows the information to be read easily; and

4. The advertisement does not include distracting representations (including statements, text, images, or sounds or any combination thereof) that detract from the communication of the major statement.

Subjective. Subjective. Subjective. Subjective.

Nothing new -- just more of the same old ambiguity.  And more excuses to write warning letters that serve no purpose other than to satiate the hunger of those on the Hill who see volume of letters as equaling more robust oversight. 

Really?

For a good overview of the issue and some top notch opinions, see this article from the RPM Report.


If you're wondering why "net impressions" has become "net neutrality" -- it's because the FDA doesn't do impressions.

(And don't call me Shirley.)



CMPI

Center for Medicine in the Public Interest is a nonprofit, non-partisan organization promoting innovative solutions that advance medical progress, reduce health disparities, extend life and make health care more affordable, preventive and patient-centered. CMPI also provides the public, policymakers and the media a reliable source of independent scientific analysis on issues ranging from personalized medicine, food and drug safety, health care reform and comparative effectiveness.

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