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"The First Amendment directs us to be especially skeptical of regulations that seek to keep people in the dark for what the government perceives to be their own good. " A US Appeals Court ruled that sharing scientific information about off-label uses of prescription drugs is protected by the First Amendment. Note to opponents of off-label information: you will still have plenty of chances to sue, attack, etc., since the Appeals court stated that then1st amendment doesn't protect misleading or deceptive speech. Which means that the trial bar and AGs will still seek damages under The False Claims Act. What should companies do? Generate clear guidelines on the level of evidence that should be used when sharing off-label information. Should a letter to NEJM discussing one doctor's observations about the novel use of medicine be widely shared? Probably not. But should a company be able to share information based on observational or registry research, comparative trials or new mechanisms of action? Yes. Similarly, companies should come up with a clear set of guidelines for talking about and responding about off label uses in social media. And I think it will be critical to develop a legal strategy reflecting this important ruling. For too long critics of the biopharma industry have been able to flood the digital commons with misleading, deceptive and sensationalist claims based on junk science. The appellate court ruling gives companies a bit more freedom to participate in conversations previously dominated by critics and fearmongers. They should use it or they might lose it.

Juice on Safe Use

  • 12.05.2012

I was pleased to chair the Fifth Annual Risk Management and Drug Safety Summit.

REMS is a tactic. Safe Use is a strategy and Safe Use is the new normal.

Some take-aways:

According to Greg Fiore, MD (Chief Medical Officer and Acting Head of Global Pharmacovigilance at The Medicines Company), we are now in a “new world order” where pharmacovigilance teams finally have a seat at the table.  But, per Fiore, we are still spending too much time, talent, and treasure of process – and not nearly enough on insights development and use.

Good points. Could this be because ever-more process is a good excuse for actually doing something?  Such action would require not just more dollars and FTEs for PV teams – but would also mean changing the cognitive mapping of the way many companies do business. It might actually mean that patient safety takes priority over marketing and sales.

Fiore also mentioned the need to consider what benefits a more aggressive use of social media might mean for pharmacovigilance.

Is it time to “friend” Gerald Del Pan?

Josephine Torrente, JD (a Director at Hyman, Phelps & McNamara), made the point that REMS is labeling (a view held by most at the conference) and that the implications for shared REMS must be taken into account – especially when it comes to biosimilars. Josephine also addressed the issue of possible FDA waivers from shared REMS programs. She doesn’t see it as likely.

Is this another possible point of political intrusion? As with Plan B, will the HHS Secretary decide to grant such a waiver if the FDA declines to do so? Ms. Torrente feels petitioning the Humphrey Building for such divine intervention would have little chance of success. Glad to hear that.

The class-wide Opioid REMS was much on everyone’s mind, and Stuart Kim, JD (Senior Regulatory Counsel, Covidien), made a strong case for a more active role by state-level stakeholders. The context for this was the crucial need to differentiate the desire to address abuse versus misuse. The failure to recognize the different nature of these issues will lead to negative and unintended consequences. He also asked, per the CME requirements, why we are not looking to a more thoughtful level of measurement. Just “ticking the box” on CME won’t solve any problems. Rather, Stuart pointed to a goal of a Moore’s Scale Level 7 achievement of actually improving patient outcomes.

For more on Moore’s Scale, see here.

Addressing abuse is one thing – but smartly dealing with misuse (while not as sexy or politically potent) is at least of equal import.

After Stuart’s presentation, I offered the following prediction:

FDA will not approve generic opioids minus the innovator-developed abuse-resistant technologies – unless they are forced to. IP issues? You bet. Watch this space for more on this issue as it rises to the top of the FDA agenda. (And don’t be thrown off-guard by what’s going on north of the border.)

Eleanor Segal, MD (Consultant, Segal PV Systems), discussed pharmacovigilance trends in the EU, with specific focus on how the EU is actually becomes less harmonized both between it’s own members – and with the FDA. And the new EU directive on Phase IV studies didn’t give anyone a warm and fuzzy feeling.

James Frame, MD (Medical Director, David Lee Cancer Center, Chair of ASCO REMS Working Group, and President, West Virginia Oncology Society) spoke about the “onerous” burdens that many REMS plans are placing on physicians. Not news, but he made the good point that such burdens impact patient access issues such as time spent with physician, availability of support staff to address patient needs – both of which could actually lead to less optimal care. Unintended consequences – but certainly not unpredictable when both sponsor and agency fail to take the weight of “practice burden” into account.

It’s the risk of risk mitigation.

Maybe its time for the FDA (and sponsors) to engage a “physician representative” when it comes to REMS design.

Day One ended with a thoughtful presentation by former FDAer Lynn Mehler, JD (Partner, Hogan Lovells). Lynn predicted that the FDA would be looking forward to more class-wide REMS.

We shall see.

Richard Hermann, MD (Safety Science Physician, Patient Safety, Global Regulatory Affairs, AstraZeneca) brought the issue of risk/benefit analysis via a validated grid into the conversation. His baby, the BRAT, is only one methodology under discussion – but it is an important one in the “date versus information” debate. He urged the audience not be prisoners of process and to fight cultures that are resistant to change be they in industry or at the FDA.  He acknowledged that many firms are operating in a “change-weary environment.”

Well, if the Pope can start tweeting and off-label promotion is protected free speech, there is hope for us all.

What will tomorrow bring.

Fasten your seatbelts.

Court: off-label promotion protected

The U.S. Court of Appeals for the Second Circuit said in a 2-1 ruling in United States v. Caronia on Monday that the "government cannot prosecute pharmaceutical manufacturers and their representatives under the [Food, Drug and Cosmetic Act (FDCA)] for speech promoting the lawful, off-label use of an FDA-approved drug." In the ruling, Judge Denny Chin wrote that so long as the off-label use of the FDA-approved drug is legal, the government's interpretation of FDCA's misbranding provisions to prohibit and criminalize the promotion of off-label use "unconstitutionally restrict[s] speech." FDCA prohibits misbranding, but does not expressly prohibit the promotion or marketing of drugs for off-label use. Chin noted that off-label promotion that is false or misleading is not protected by the First Amendment. In a dissenting opinion,

Judge Debra Ann Livingston said the ruling "calls into question the very foundations of our century-old system of drug regulation," adding that if drug companies "were allowed to promote FDA-approved drugs for nonapproved uses, they would have little incentive to seek FDA approval for those uses."

The case concerns Alfred Caronia, a former specialty sales consultant at Orphan Medical, which was acquired by Jazz Pharmaceuticals plc. He was convicted in 2008 of conspiracy to introduce a misbranded drug into interstate commerce based on audio recordings in which he promoted the off-label use of narcolepsy drug Xyrem sodium oxybate. Caronia, who was sentenced to one-year probation and 100 hours of community service, appealed, arguing that his conviction was based solely on his speech and therefore violated his First Amendment rights.

The appeals court vacated and remanded to the lower court the decision convicting Caronia.

A Congressional Budget Office memo about the offsetting costs of Medicare Part D concludes that a 1 percent increase in the number of prescriptions filled leads to 1 percent reduction in Medicare spending in the absence of prescription drugs.  

So I did some rough calculations:  According to CMS the percent increase in Rx filled per year in Part D from 2007 -2009  was 5.6 percent.   That lead to an increase in part D spending of about 5.7 billion.   Assuming a 5.6 percent decline in the rate of medicare spending I come up with a savings of $30 billion. (The additional spending that would have occured in the absence of drug utilization.)   That means every dollar spent on Part D saves about $6 in Medicare spending.   Lichtenberg estimates $1 dollar of  drug spending  on new drugs saves $7.   This is a bit below his estimate (few new drugs were introduced since 2006) but now CBO has essentially "blessed" the offset


According to “Pay it Forward,” Medical Marketing & Media’s overview of 2013 …

After a tumultuous few years of healthcare policymaking, the recent election brought a big victory for Obamacare. It's now all systems go for the law, with sweeping change for the American healthcare system and tens of millions more insured. Expect this status quo to be anything but boring.

ACA implementation isn't the most immediate cause for anxiety among healthcare policy types. That honor goes to the “sequester,” a high-stakes game of budgetary chicken set to play out over the next month or so. Last year's standoff between the White House and Congressional Republicans over the “debt ceiling” was resolved, in classic Washington fashion, by kicking the can down the road a bit, but with a twist—if the two sides couldn't agree on painful cost savings by January 2, a legislative “trigger” would be tripped prompting brutally deep cuts (of $1.2 trillion over nine years) to defense and social spending. Medicare is largely exempt from the cuts—limited to 2% of its budget—and Medicaid and CHIP are off-limits. FDA, however, would face deep cuts—projected at $318 million—that would slow approvals and rules-making, according to the Office of Management and Budget, and effectively freeze PDUFA.

“Sequestration would be a complete disaster for all involved,” says Peter Pitts, former FDA associate commissioner. “The FDA simply doesn't have any slack in its budget and would not have the bodies to do things on time. This is not the status quo but a significant step backwards.”

The rest of the article can be found here.

From the Associated Press:

NEW YORK (AP) — Rose Wang looks at her staff of 70 employees and wonders if she'll have to lay off some of them to comply with the health care law.

The owner of Binary Group Inc., an information technology firm based in Alexandria, Va., is one of many small business owners who will be required to provide health insurance for her staffers under a provision of the law that goes into effect on Jan. 1, 2014. Wang already provides insurance, but she has struggled with premiums that have soared as much as 60 percent annually, so she requires employees to contribute to their coverage. She's worried because she doesn't know how much she'll have to pay under the Affordable Care Act.

Wang's worry is a gut-wrenching dilemma that many small business owners are concerned that they may face. Now that President Barack Obama has won re-election, the health care overhaul, which presidential candidate Mitt Romney promised to dismantle, is marching forward. Companies must decide before the start of 2014 what they'll do to comply with the law. Right now, no one knows how much the insurance will cost, and owners aren't sure if they'd be better off not buying it and paying a government a penalty of $2,000 per worker. Some owners are even threatening to defy the law. The big challenge for most small businesses is that they just don't have enough information to make concrete plans.

If Wang can't afford the insurance, she says that some of her staffers may have to go.

"I would have to say, 'look, guys, you're family to me in many respects, but this family also depends on having the kind of cash flow available to keep the lights on and keep employing most of you,'" Wang says. "It would have to come down to that."

Read the full piece here.


"Less is More," said Walter Gropius. But, according to Mies van der Rohe, "More tastes better."

Alas -- there's no accounting for taste.


From the pages of Medical Marketing & Media:

European regulators to publish clinical trials data

The head of the European Medicines Agency has said it's a matter of how, not if, the body will mandate publication of clinical trials data – and that has pharmas on both sides of the Atlantic sweating the potential implications for global competitiveness.

EMA executive director Guido Rasi said last week “The European Medicines Agency is committed to proactive publication of clinical trial data, once the marketing authorization process has ended. We are not here to decide if we publish clinical trial data, but how.”

His remarks came at the start of a daylong workshop in London on data transparency around clinical trials. The agency has convened several advisory groups, including some representation from industry, to grapple with thorny issues including patient confidentiality, data formats, rules of engagement, good analysis practice and legal aspects. They will start work in early 2013 and are expected to deliver their recommendations by the end of April, with mandatory publication of trials data taking effect on January 1, 2014.

“The implications are rather significant relative to the continued protection of intellectual property rights,” said Peter Pitts of the Center for Medicine in the Public Interest, “and continued incentives—or disincentives—to invest in innovation.”

The full article can be found here.

Gulf News

Experts stress need for innovation in healthcare

Regulation will ensure adequate supplies of medicinal stocks, says ministry

By Carolina D’Souza, Staff Reporter

November 28, 2012

Dubai: The UAE is intensifying its efforts to increase availability of medical technologies and drugs. This key message was delivered by the UAE Ministry of Health (MoH) during the opening of a two-day conference on Wednesday.

The Ministry believes that the UAE is one of the leading countries in the region to provide innovative medicine.

The conference titled ‘Competitiveness Forum: Health Care and Access to Innovative Medicines in the UAE’ brought together senior officials from the MoH, healthcare authorities, Ministry of Economy and GCC regulatory bodies as well as representatives from the private pharmaceutical sector.

Speaking to Gulf News, professor Peter Pitts, president of the Centre for Medicine in the Public Interest (CMPI), said, “The UAE has smartly figured out that by partnering with the pharmaceutical industry, it can bring innovation to the country and make it a hub of innovation.”

He said that the UAE is recognised for its speed in marketing new medicines and providing patients with the newest medical technologies. Stressing on the need for innovation in medicine, he explained that incremental innovation is more common — than one-time innovation — through which companies enhance a product or a technology.

Extending lives

“Stakeholders, governments and regulators should support innovation in healthcare — it extends peoples’ lives,” said Pitts.

Dr Amin Hussain Al Amiri, assistant undersecretary for Medical Practices and Licensing at the MoH, said that innovative medicines are key drivers for growth in the healthcare sector. “The UAE is one of the leading countries, providing its residents with all kinds of medicine, including life-saving drugs. Through regulations, we will ensure that new medicines are introduced and adequate stocks are maintained for all healthcare needs.”

Dr Ola Al Ahdab, pharmaceutical consultant for registration and drug control at the MoH, told Gulf News that access to timely and advanced medicine is a top priority for the UAE government.

Chair of the conference organising committee Dr. Yaqoub Haddad added, through this conference, the pharmaceutical companies and stakeholders will be able to identify strengths and weaknesses in the healthcare sectors to continue to provide access to innovative medicine.

MMR vaccine rates return to pre-Wakefield levels UK NEWS | NOVEMBER 28, 2012 BEN ADAMS Immunisation levels for measles, mumps and rubella in England have reached their highest recorded coverage since the Wakefield scandal in the late 1990s. In the past year, 91.2% of children had received their first dose of the MMR vaccine by their second birthday - a rise from 89.1% in 2010-11, according to new data from the Health and Social Care Information Centre. This is the first time coverage has passed 90% since 1997-98 (when it was 90.8%) and is 0.6% points away from a coverage peak recorded in 1995-96 (91.8%). Related Links The Lancet retracts Wakefield’s flawed MMR paper England and Wales see surge in measles cases MMR link to autism based on falsified data, says BMJ study In 1998 the British doctor Andrew Wakefield published a study in The Lancet that suggested a strong link between the MMR vaccine and rates of autism and bowel disease in children. UK media coverage caused a storm of controversy over the issue, and researchers and the government could do little to persuade some parents that the MMR jab was safe. Media coverage of the issue hit a peak in 2001-2, and vaccination levels of the combined vaccine fell dramatically to less than 80% a year later. It is thought this then contributed to outbreaks of measles in some parts of the country. Since then, however, Dr Wakefield’s work has publicly been retracted by The Lancet, and he was struck off from the General Medical Council in 2010, which is believed to have helped return rates back to the levels before 1998. While rates are returning to pre-Wakefield levels, they are still some way off the 95% of children that the World Health Organization says should be vaccinated in order to create herd immunity against the three diseases. England’s rates of immunisation for MMR also remain lower than the rest of the UK, the HSCIC notes. HSCIC chief executive Tim Straughan said: “[The] report marks a significant point in the continued rise of MMR coverage since it hit a low in 2003-04 – as for the first time in 14 years, nine out of 10 children in England have had the MMR vaccine before they turn two. However, although MMR coverage at two years has risen in all regions of England, and overall the country's coverage has increased in recent years, the national figure remains below the World Health Organization target of at least 95%.”
CMPI

Center for Medicine in the Public Interest is a nonprofit, non-partisan organization promoting innovative solutions that advance medical progress, reduce health disparities, extend life and make health care more affordable, preventive and patient-centered. CMPI also provides the public, policymakers and the media a reliable source of independent scientific analysis on issues ranging from personalized medicine, food and drug safety, health care reform and comparative effectiveness.

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