Latest Drugwonks' Blog
According to the Daily Telegraph:
Cash-strapped health authorities are doubling the effective cost of medicines for some patients with long-term conditions. They are urging GPs to reduce the number of pills on a given prescription, which now cost £7.40 a time in England. In some cases the number of pills per prescription has halved.
While health authorities say the guidance is to help reduce the NHS bill for wasted medicines - estimated at up to £300 million a year - there is suspicion that health authorities are increasingly resorting to the measure for financial reasons.
Health care trusts have been asked to changed their guidance to GPs in order to get them to issue shorter prescriptions for some patients.
Our friend and colleague David Taylor, professor of pharmaceutical policy at the University of London, warned that shorter prescriptions for those who were "well established" on medications could actually increase costs because of higher dispensing fees.
He said: "You need a flexible approach and not a rigid rule."
David Stout, chief executive of the PCT Network (one of the largest health care trusts), emphasized the prescription rationing idea was to save money through cutting waste, rather than increasing prescription charge revenue.
Further, study after study demonstrates that the more frequently a patient has to refill a prescription, the more likely that patient is not to refill that prescription.
Non-compliance is a bad strategy for cost-containment.
Biocentury reports ...
Genentech, CDER submit joint statement on Avastin
Genentech Inc. and FDA's Center for Drug Evaluation and Research said in a joint statement they have been unable to agree on "the central questions that must be answered" for Commissioner Margaret Hamburg to render a decision about whether to withdraw metastatic breast cancer from the label of Avastin bevacizumab.
Instead of submitting a single joint list of facts in dispute, the parties submitted a partial list that includes whether actions by other regulatory authorities and data from studies outside the first-line setting are relevant. Each party now intends to submit a separate document summarizing what it considers to be the central questions to be presented and resolved. Genentech and CDER have until May 5 to submit their summaries.
Karen Midthun, who is the presiding officer for a hearing on the matter scheduled for June 28-29, had asked the Roche (SIX:ROG; OTCQX:RHHBY) unit and CDER to submit a joint statement outlining facts that are not in dispute and issues that are disputed.
The Association of the British Pharmaceutical Industry has selected a comms man, Stephen Whitehead, to be its next chief executive. Whitehead has spent the past few years working in corporate affairs at a U.K. financial services group. He was group communications director at Prudential PLC, between 2007 and 2010; before that he was group corporate affairs director at the U.K. bank, Barclays PLC. But Whitehead also has pharmaceutical industry experience - he spent 10 years at Glaxo PLC and Eli Lilly & Co. in corporate affairs, becoming European director of corporate affairs at Lilly before leaving the sector in 2003.
As the Pink Sheet reports, “The association's choice of a leader with public communications and lobbying experience is timely. Whitehead comes on board at a time of policy transition - perhaps more accurately, turmoil - for U.K. pharmaceutical companies. They are facing the replacement of a 50-year-old method of controlling their pricing and profits, the Pharmaceutical Pricing Regulation Scheme (PPRS), with a so far vaguely defined value-based pricing scheme.”
We are also pleased to report that our friend and colleague Richard Bergstrom has begun his new job as director general of the European Federation of the Pharmaceutical Industries and Associations EFPIA. (Richard was formerly director general of LIF, the trade association for the Swedish pharmaceutical industry.)
Is there are rhyme or reason to the FDA’s approach to safety?
On food dyes and ADHD there was no reason to revisit an issue that channels the same approach to causality the Andrew Wakefield, Jenny McCarthy and anti-vax crazies used. (And shame on the media for not referring to the European Food Safety Agency report trashing the Lancet article most reporters cited – in tandem with a real life story of a kid being cured of ADHD by going natural. As in: “In 2009, EFSA re-evaluated the safety of the six color additives used in the Southampton study and concluded that the available scientific evidence does not substantiate a link between the color additives and behavioral effects.)
Are reporters that biased or lazy that they can’t get beyond the he-said/she-said approach to reporting.
In any event, why, with this knowledge in hand did the FDA grant Center for Science in the Public Interest’s ( the same group that sued McDonald’s for offering Happy Meals to kids) citizen petition which was submitted in 2008?
Now the FDA has decided to allow pharmacists to compound a drug (Makema) developed by KV Pharmaceutical that significantly reduced the risk of certain preterm births in women who have had at least 1 prior preterm birth. Previously, the agent had only been available from pharmacies that had compounded the drug.” The FDA and ob-gyns had wanted a version of the injectable product that meet specific safety and efficacy standards. Since “Makena is a sterile injectable with a risk of contamination, greater assurance of safety is provided by an approved product. “
http://www.modernmedicine.com/modernmedicine/Clinical+News/FDA-wont-take-action-against-pharmacies-that-compo/ArticleStandard/Article/detail/714333?contextCategoryId=40157
After developing an FDA approved version of a drug that was in danger of becoming obsolete, KV promptly – and without warning – decided to charge $1500 for each dose. The company was rightly criticized for the sudden jump in price and did the right thing by cutting the retail price of the drug to $680 and offering the drug for free for a Medicaid price to a wide range of organizations.
The FDA decided to allow pharmacists to continue compounding even though KV developed the drug to put an end to the risk associated with compounding products. In case anyone didn’t know, the FDA is currently Investigating “bacteria that sickened 19 people at Alabama hospitals and may have killed nine and has turned up at compounding pharmacy in Alabama.
And then there were the pre-filled syringes of heparin and contaminiated compounded CF drugs.There are many more such examples.
To be sure the FDA does have the authority to ensure the availability of products and indirectly considers affordability. It did so when it kept generic asthma inhalers on the market for several years rather than forcing them off to comply with an EPA requirement to remove inhalers powered by CFCs.
But that was a well-considered and organized action. This is a reaction to the media hype. Indeed, the FDA even got involved in a little demagoguery when it cited the fact that the NIH had provided KV with support to conduct clinical trials as the reason to allow the compounding they sought to eliminate. Give that logic, maybe every drug developed in cooperation with the NIH or based on NIH research should be compounded. How about a nice home made batch of Herceptin or HIV drugs such as Prestiva and Norvir?
All of this is preceded by the FDA’s children’s cough medicine obsession, you know that deadly drug that is linked to 39 deaths over 20 years, most of them do to overdosing by parents?
The FDA is in a shambles because of it’s pursuit of a politically correct position instead of a science-based regulatory policy. It's already discourage the makers of cancer drugs from pursuing follow studies by shifting the Avastin endpoint to overall survival. Now, its piling on KV and permiting the type of compounding that KV's drug was supposed to eliminate in an effort to protect expectant mothers. This is the Precautionary Principle run amok.
“In the multitude of counsellors there is safety.”
-- Proverbs xi.14.
CDER’s Office of Surveillance and Epidemiology has been raised to the level of a a “super-office” to provide (at least in theory) greater management support to the unit’s growing staff and responsibilities.
As outlined by Super CDER Director Janet Woodcock, OSE will become a super-office that houses two new subordinate offices. According to Janet, “As OSE continues to build capacity and take on new responsibilities, and as the breadth, depth and volume of its work continue to increase, we need an organizational structure that provides adequate management support for these vital program areas.”
The changes will result in a new layer of management, in the form of the two new offices under OSE, which will have their own directors and deputy directors. The creation of a second epidemiology division, with its own director and deputy director, also will provide additional management support.
The Pink Sheet opines that, “The reorganization opens the door to a leadership change atop OSE.” Although OSE’s current director, Gerald Dal Pan, will serve as acting director of the new super-office, FDA will conduct a nationwide search for a permanent director.
“There is no safety in numbers – or in anything else.”
-- James Thurber
When it comes to the patient voice at the June 28-29 ODAC meeting on Avastin, silence most certainly does not imply consent
FDA's Karen Midthun, who will serve as presiding officer for the second ODAC hearing on the future of bevacizumab's (Avastin) breast cancer indication, has rejected Genentech’s request to allow members of the public to speak at the meeting.
This seems to be in direct contradiction to statements from CDER Office of New Drugs Director John Jenkins, who has gone on the public record that a crucial piece of risk/benefit assessment is the patient perspective.
"I think it's very important to understand the patients' perspective about how they value the benefits and how they are willing to accept the risk … A lot of us are basing these decisions in the abstract. We don't have the disease, we haven't achieved the benefit, and we do not actually have to weigh, personally, that benefit against the risk."
And further, "Regulators and others may not consider those benefits to be very important, but to the patients, they are extremely important and allowed them to go on about their lives.”
Dr. Midthun’s decision to ban patient comment is also contrary to the spirit of the 11/22/10 PDUFA negotiating session, where the FDA said that information about patients’ understanding of existing treatment tools is considered valuable, but is not consistently available during the review process.
The upcoming “Avastin Meeting” is, in all particulars, the perfect opportunity to take the “patient involvement” hypothesis out for a spin. Why is the agency afraid of what patient groups might say? Or does ODAC simply consider the patient voice not relevant? Advice mustn’t only be sought and considered when it supports your position.
After all, in the words of Dr. Jenkins, “We have to be aware of the societal expectations of how we interpret our standard and how we make our decisions.”
Bad Medicine
Organized ignorance endangers health.
Tevi Troy
Deadly Choices
How the Anti-Vaccine Movement Threatens Us All
by Paul A. Offit
Basic Books, 288 pp., $27.50
Tabloid Medicine
How the Internet Is Being Used to Hijack Medical Science for Fear and Profit
by Robert Goldberg
Kaplan, 336 pp., $25.99
Over the last few months, we have seen the final and decisive disavowal of the work of Andrew Wakefield. Sadly, the damage this man has done is almost incalculable.
More than a decade ago, Wakefield set off a frenzy of fear when he presented “data” in the British medical journal Lancet that cast doubt on the safety of vaccines. Lancet eventually retracted the article, and only recently it was revealed that Wakefield may have had financial incentives to publish his spurious findings. Unfortunately, uninformed citizens, sensationalistic journalists, and opportunistic celebrities continue the momentum of his discredited work—endangering individual lives and our public health. As vaccine advocate and expert Paul Offit has said, “You can’t unring the bell.”
Nevertheless, that is exactly what Offit tries to do in Deadly Choices. Because of the deleterious impact of Wakefield and others like him, this book is a much-needed inoculation to help prevent future public scares. Offit reviews the history of vaccines, their importance, and the various attempts to discredit them over the past few centuries.
According to Offit, Wakefield is not the first anti-vaccine advocate to be thoroughly repudiated. Offit reminds readers of the controversy surrounding the pertussis vaccine, which some charged was a cause of mental retardation. This theory was thoroughly disproven by Samuel Berkovic in 2006, who demonstrated that a very specific genetic mutation caused the retardation in the studied cohort. Nevertheless, as Offit notes, the attack on the pertussis vaccine was a preview of the rules for anti-vaccine radicals—and the aftermath of damage: Despite the Berkovic study, he notes, “Not a single newspaper, magazine, or radio or television program carried the story.”
Offit also tells the tale of the creepy and iconic doll Raggedy Ann, which was created by cartoonist Johnny Gruelle after his daughter Marcella died following a smallpox vaccine. According to Offit, Raggedy Ann’s floppy arms and legs were supposed to signify a child harmed by a vaccination, despite the fact that “the medical report stated that the child had died from a heart defect.”
As these stories show, Offit is clearly frustrated by the superior ability of the anti-vaccine forces to deliver their misleading message with horrifying images or rhetoric. Offit has particular disdain for celebrities like Jenny McCarthy who misuse their fame (such as it is) to frighten parents into not getting their children vaccinated—which is dangerous not only for the children, but for their classmates, friends, and neighbors as well. Particularly irresponsible is
Dr. Mehmet Oz who, despite his medical degree, freely admits that he does not get his children vaccinated because “my wife makes most of the important decisions as most couples have in their lives.” Oz’s wife, like Jenny McCarthy, has no scientific or medical training. Offit also provides a photograph of the happy couple, perhaps to reveal that (also like McCarthy) she has certain external characteristics that may cloud Dr. Oz’s decision-making process.
One thing Offit does not do here is describe the degree to which he has been pilloried and threatened by the anti-vaccine movement for his efforts to show that vaccines are not only safe, but also lifesaving. Enter author and medical expert Robert Goldberg, who tells another vital part of the story in his Tabloid Medicine. According to Goldberg—full disclosure: I know Goldberg socially, but have never met Offit—Offit has been characterized as a “devil,” a “prostitute,” and a “terrorist” for his efforts and has been repeatedly sued. He has also been forced to hire security for his own protection. Yet Offit remains undeterred in his attempt to promote the use of vaccines as a public health measure. As Goldberg notes,
Two things seem certain: Dr. Offit will never pipe down and stop standing up to these instant experts and their supporters, and they will never stop trying to silence him through harassment and intimidation.
Goldberg’s book is broader than Offit’s, as it looks at a variety of antiscience attacks on medical innovation. Goldberg makes the smart observation that the Internet has tilted the playing field in favor of those trying to scare patients, and against those trying to fight frenzied fiction with sober statistics. Although he acknowledges that the Internet has great potential to advance the cause of science, he also notes,
Online information can be alarmist or can over-represent the potential for serious illness or side effects, and many websites represent an agenda that can be at odds with the existing scientific data and distorts contemporary information in a way that is misleading and disingenuous.
Goldberg’s premise is that people are largely incapable of evaluating risk as it applies to them as individuals. (In this, he is influenced by the pioneering work of the late social scientist Aaron Wildavsky and the Nobel Prize-winning economists Daniel Kahneman and Amos Tversky.) According to Goldberg, the Internet exacerbates the situation by highlighting the sensational and burying the mundane, leading not only to anti-vaccine scares but also “cyberchondria,” the mistaken belief that one is exhibiting symptoms read about on the Internet. This is not dissimilar to “medical students’ disease”—in which med students imagine they are coming down with the conditions they are learning about in the classroom—but far more dangerous as it potentially affects the entire online population.
Goldberg notes that there are smart, science-based writers out there who can counteract the scaremongering, but they are too often subjected to variations of the attacks that Offit has encountered. One of the most frequent assaults against advocates for sound science is that they are shills for industry. Critics insinuate or accuse them of having conflicts of interest because they have worked for or with pharmaceutical companies or for organizations with ties to pharmaceutical companies. This charge is so broad it probably includes every research university in the country as well as the entire federal government. According to Goldberg, the movement to expunge any potential “conflicts of interest” from scientific study is one with an ulterior motive: to squelch debate and take anyone who has worked with, near, or for pharma out of the game.
We can be thankful that Robert Goldberg and Paul Offit have repeatedly shown the courage to defend the integrity of the scientific process, often at personal and professional risk. These two experts have provided valuable insights into the fractured way our public debate is taking place and the grave potential consequences Internet and media irresponsibility can have for the public health.
Tevi Troy, senior fellow at the Hudson Institute, is the former deputy secretary of health and human services.
To paraphrase the late Dr. Martin Luther King, Jr., “There comes a time when people get tired … and we have no alternative but to protest.”
There has been a lot of moaning and groaning about the FDA’s continued delay in releasing social media guidance. As if it matters. Various DDMAC panjandrums have consistently said that what regulated industry marketers want most, predictable “how to” guidelines relative to specific platforms (FaceBook, YouTube, Twitter, etc.) is not on the docket nor is direction on adverse event discovery, reporting, or responsibility. Expecting a regulatory Holy Grail will only lead to disappointment and frustration. And blaming the FDA when that happens won’t make anything better or move the social media agenda ahead any further or faster.
Social media for regulated industry is a greenfield of opportunity. But to maximize the opportunity, we must accommodate the reality of a messier world. Social media, almost by definition, is messy – and the regulatory framework (or lack thereof) is equally so. And it’s not likely to get much better.
Embracing social media means embracing regulatory ambiguity. And that’s a paradigm shift for an industry that has (in a post-Vioxx world) been going in precisely the opposite direction. Social media (and its game-changing opportunities) demands a move away from the cautious tactics of the Vioxx Populi towards a better understanding of the digital Vox Populi.
Nobody said it was going to be easy. And marketers have to get used to it if regulated marketing is going to succeed and thrive in the 21st century. And that means more than sponsored Google links and branded FaceBook pages with the interactivity turned off. It means mixing it up with real people in real time. It’s not going to be easy, or risk-free, or inexpensive. And whatever social media “marketing models” companies build will have to be elastic – just like the media environment in which they are designed to operate.
The most constructive “podium policy” from the FDA (in this case from Jean-Ah King, special assistant to DDMAC Director Tom Abrams) has been, ““The bottom line is this is a regulated industry, and if you choose to do promotion in that area (social media) just make sure that at the end of the day what we’re looking at is in the best interest of public health.”
Obvious – but important to remember. And, in the words of Winston Churchill, “Ease is relative to the experience of the doer.”Here is the actual FDA statement on it’s pending social media guidance:
“It is difficult to provide a timeframe for the issuance of our guidances due to the extensive work and review process, or ‘Good Guidance Practices' (GGPs), which ensures that FDA's stakeholders are provided well vetted guidances articulating FDA's current thinking on a topic.”
And here is the much more amusing April Fool’s version from the creative minds over at Medical Marketing & Media Magazine:
DDMAC social media guidelines include "dislike" button for bad ads
The FDA surprised the industry by rolling out detailed social media marketing guidance and a beefed up “Bad Ad” program that will use crowdsourcing to inform federal formulary access decisions.
Just days after announcing it would miss a second deadline for the hotly anticipated draft guidance, the agency reversed course. At a hastily assembled press conference Friday morning, Division of Drug Marketing, Advertising and Communications director Tom Abrams outlined the new policy.
The theme of DDMAC's Good Guidance Practices, said Abrams, is "Back to the future."
"We believe that companies can best offer truthful, non-misleading and balanced information on regulated products through proven technology until those products are themselves proven," said DDMAC's Jean-Ah Kang. "Meaning that they've been on the market for, say, 13 years or so."
Accordingly, DDMAC will now require that all web pages for branded prescription pharmaceutical products be optimized for the Netscape Navigator browser. Pharmas, the agency said, may provide information about their products on Friendster, though not on Facebook, Twitter, YouTube, Orkut or even MySpace.
A "dislike" button, inspired by the agency's "Bad Ad" program, will be required for all content deemed promotional, and the data generated will inform the Independent Payment Advisory Board's recommendations for Medicare coverage. Search ads for regulated products will be required to carry a tag in flashing red script reading "WARNING! This site may harm your computer!"
In keeping with that guidance, the agency unveiled a revamped website with what Abrams hailed as a "cool retro-'90s look." A polka band played a cover of Nirvana's "Smells Like Teen Spirit" as Abrams fiddled with Powerpoint slides of the site.
Abrams fired a warning shot to marketers looking to imitate the behavior of “today's youth” in their digital communications. “Regulated industries should refrain from ‘sexting,' whatever that is,” he declared. “It just sounds nasty. Don't do it."
As predicted by MM&M back in February, Abrams named former Propecia marketer and viral videotrepreneur Kevin Nalty to lead a new division dedicated to policing online marketing.
"The Internet is great for porn, toilet humor and cute pictures of small, furry animals," said Nalty, "but disseminating information about prescription drugs? People, trust me -- stick to fart jokes and we'll all get along just fine."