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Legend has it that the great Bauhaus guru Walter Gropius coined the phrase, “Less is More.”  But it was Ludwig Mies van der Rohe (the visionary behind such edifices as the Seagram’s Building in New York) who quipped, “but more tastes better.”

And indeed it does.

So, in the spirit of “more tastes better,” please welcome the newest pharma blog “More than Medicine.”  It’s sponsored by GSK and can be found at

http://www.morethanmedicine.us.gsk.com/blog/

Here’s the “More than Medicine” credo:

“Too often the U.S. pharmaceutical industry's communications to the outside world are seen as a bit stuffy and formulaic.  Not to be too defensive, but there is a pretty good reason: we're under greater scrutiny than many other industries--and rightly so.  We're in the healthcare business, and what could be more important than the health of our child, parent, spouse, or partner?  Healthcare is an incredibly personal and emotional issue, and we ask doctors and patients to put a great deal of faith in what we say and the products we make. But healthcare is about more than medicine.  It's about trying to make sure that patients have access to the best care, treatment and medicines available. It's about doctors and other prescribers being able to match the right patient with the right medicine.  It's about each of us doing our very best to lead healthy lifestyles. Healthcare is about preventing people from becoming ill; managing diseases when they become sick; and continuing the search for better treatments and cures. That's why GSK started the More Than Medicine blog.  Our goal is to encourage an open, productive discussion about a range of topics related to the US healthcare system and how it can be improved.  And we're going to try and do our best to provide a GSK perspective that doesn't sound like it's written in legalese." 

So, for those of you who embrace legalese – sorry.  For everyone else – hooray!

There are a series of “legacy” posts (posts that predate the official launch) and they’re worth reading.  I served as a beta tester of this site and found it interesting (a must) and timely (unusual, but pleasantly surprising from the Brethren of Big Pharma).

Have a look. Regularly. 

And congrats to GSK for their effort.  Welcome to the neighborhood.

From today’s Financial Times:

Advisory body faces critics on drug payments

By Andrew Jack, Pharmaceutical Correspondent

The government's medicines advisory body meets critics today to debate changes to the way it decides whether the National Health Service pays for costly new drugs.

Professor Sir Ian Kennedy, who is chairing a review triggered by attacks on the National Institute for Health and Clinical Excellence, will hear complaints from the pharmaceutical industry, patients and academics that it it does not take sufficient account of innovation.

The hearings, drawing on more than 40 organisations, follow worries that Nice risks slowing research into new medicines by rejecting those with promise but which are seen as too expensive for the benefit that they provide.

His study follows last year's attacks on Nice when it advised against the NHS paying for costly cancer drugs. Topics set for discussion in the two-day consultation include whether the government should become more involved in funding clinical trials as a way to share the risks of costly new drug development with the pharmaceutical industry.

Patient groups argue that assessments for drugs such as those for Alzheimer's disease fail to take into account the relief they provide in terms of broader social care costs outside the health system, which is beyond Nice's authority. Others criticise the way in which Nice calculates the quality-adjusted life years by which it judges the value of a medicine, and questions whether it adequately assesses the severity of some conditions.

However, the Commons health committee last week warned that a move to allow Nice to approve more costly drugs of limited benefit risked taking away scarce resources from other medicines with greater demonstrable benefit.

More as more develops.

Ripples of Hope

  • 05.17.2009
It has been a while since I posted.  I was busy putting together the launch event held Wed. May 14 for CMPI's Odyssey Project on Entrepreneurial Capitalism and Biomedical Innovation.   Innovation has hardly been mentioned by anyone who is covering or involved in what is a non-debate about health care reform.   And yet without innovation, the ability to commercialize discoveries, we can forget about improving care, increasing access or reducing the cost of treating disease, assuming we are not willing to allow government to kill people to save money. 

I think inside the Beltway there is this belief that if the executives of each patient group can be called in and massaged/threatened by pols that innovation will be protected silence can be bought.  Perhaps it can for a while.  But obvious discomfort of comparative effectiveness supporters have in even talking about the process -- they would rather try to silence those who have legitimte questions by attacking them as reactionaries -- suggests that their motives are less than pure.   And in any event the measure of process will be the extent to which it targets new technologies instead of trying to develop tools for selecting treatment options that encourage preventive and prospective care.

Which brings me to the event itself.    Mike Ferguson, the former Congressman and CMPI fellow moderated the event which included three of his friends and colleagues, Congresswoman Anna Eshoo D-CA,  Mike Rogers, R- MI and John Crowley, CEO of Amicus Therapeutics.    Unfortunately Elijah Alexander, the former NFL linebacker who has battled multiple myeloma could not join us because early that week he was admitted to the ICU with an infection and low blood cell count. 

I can't do justice to the eloquence and passion of our speakers.  Eshoo spoke of the importance of encouraging future biotech investment.  Mike Rogers talked about how comparative effectiveness guidelines would have "guided" his doctor away from tests that flagged his cancer when he was a teenager. And John Crowley, who's search for a cure to treat his twins rare disease is now the subject of movie with Harrison Ford talked movingly about  how government regulation could have made his investment imposslbe.   There was bi-partisan agreement that we shouldn't give an inch on any effort to limit incentives or access to innovation for the sake of cost control. Second guessing at any point could easily stifle or discourage research or technologies deemed a waste of money that years in the future could or have culiminated n transformational cures. It is not just a matter of the inability and ineptness of government planners in determining what thousands of patients, scientists and physicians can decide. It is also because innovation generates it's own excitement and inspiration that can be undermined by centralized planning. 

As the absence of Elijah and John’s comments underscored, innovation is incremental but also inspirational. To paraphrase Robert F. Kennedy, it is numberless diverse acts of freedom, inspiration and belief that sustains innovation. Each time someone pursues an idea, or acts to improve the lot of others, or seeks to  battle a disease that has no cure, that individual sends forth a tiny ripple of hope. Those ripples cross each other from a million different centers of energy and daring and build a current which sweeps away the most daunting afflictions, to energize yet another wave of innovation. Only the impatient hand of government possessed with the arrogant sense it has absolute knowledge can fully stop this process. 

Blame it on Brio

  • 05.15.2009

In Great Britain they speak of “bespoke” healthcare.  Here at home, it seems, we are talking about “misspoke” healthcare.

After President Obama’s “historic” meeting with six major health care organizations, Robert Pear reports that, “confusion swirled in Washington as the companies’ trade associations raced to tamp down angst among members around the country.”

For those of you who missed the details or were otherwise caught up in the NHL and NBA playoffs, the President announced that, from 2010 to 2019, the major players in American healthcare pledged to cut the rate of growth of national health care spending by 1.5 percentage points each year or about $2 trillion over all.

However, Pear writes, “Health care leaders who attended the meeting have a different interpretation. They say they agreed to slow health spending in a more gradual way and did not pledge specific year-by-year cuts.”

And here’s the fun part:

“Nancy-Ann DeParle, director of the White House Office of Health Reform, said “the president misspoke” on Monday and again on Wednesday when he described the industry’s commitment in similar terms. After providing that account, Ms. DeParle called back about an hour later on Thursday and said: “I don’t think the president misspoke. His remarks correctly and accurately described the industry’s commitment.”

Thanks for the clarification, Nancy.

According to those who were at the meeting, there was some misspeaking by the President.

The Washington office of the American Hospital Association sent a bulletin to its state and local affiliates to “clarify several points” about the White House meeting.

In the bulletin, Richard J. Pollack, the executive vice president of the hospital association, said: “The A.H.A. did not commit to support the ‘Obama health plan’ or budget. No such reform plan exists at this time.”

Moreover, Mr. Pollack wrote, “The groups did not support reducing the rate of health spending by 1.5 percentage points annually.”

Two other lobbyists who attended the White House meeting confirmed Mr. Pollack’s account.

One of the lobbyists, Karen M. Ignagni, president of America’s Health Insurance Plans, said the savings would “ramp up” gradually as the growth of health spending slowed.

David H. Nexon, senior executive vice president of the Advanced Medical Technology Association, a trade group for makers of medical devices, said “there was no specific understanding” of when the lower growth rate would be achieved.

Maybe it was a typo on the teleprompter.

CMPI: Health Reform Must Support Rather than Impede Medical Innovation

Health Leaders Launch "The Odyssey Project" to Foster Continued Medical Progress

 

Washington, DC (May 15) -- Yesterday, the Center for Medicine in the Public Interest (CMPI) launched The Odyssey Project, a new initiative to ensure that support for medical innovation remains a top priority in any healthcare reform effort.

 

"The Odyssey Project will provide a forum for discussing medical progress over the past half century," said Peter Pitts, President of CMPI. "It will create a roadmap for ensuring that public policy continues to offer patient-centered prescriptions for America’s healthcare challenges and that policymakers understand that support for innovation is the path to more efficient and better health care."

 

The Odyssey Project is a multiyear effort focused on bringing comprehensive information into the reform debate to educate the public and national policymakers about how biomedical innovation, far from being a major source of rising health care costs, has been and will continue to be the most important source of solutions to the challenges facing our healthcare system. The Project will propose fundamental changes in attitudes, regulations, health policies and healthcare financing that focuses on the near-term potential of new technologies and services that advance personalized medicine and allow individuals to save money while improving their health.

 

Rep. Mike Rogers (R-Mich.), a member of the House Energy and Commerce Subcommittee on Health and a leading advocate for high-quality, accessible health care said that The Odyssey Project is about improving health care.

 

"The Odyssey Project is exciting because it is ultimately about saving lives and improving health care for American families," Rogers said. "Medical innovation is an American trademark. America does innovation better than anywhere else in the world, but the support of policymakers is crucial if we are to continue finding solutions and developing life-saving medicines and treatments."

 

CMPI Vice President Robert Goldberg highlighted the importance of technology to saving lives. "Medical technology is not a costly burden to be contained, but the solution to humanity's greater challenges," Goldberg said. "It's counterproductive to reduce health spending by diminishing access to innovative new therapies. Indeed, over the past 50 years, the commercialization of medical discoveries and the development of more effective ways of integrating the use of these products to sustain individual health has produced enormous economic benefit to our nation and added to the health status of countless Americans. Policy changes that impede innovation will not save money or provide for better health."

 

Elijah Alexander, a former NFL star who is currently the president of the Tackle Myeloma Foundation, spoke of the importance of medical innovation in his own life, as a cancer patient. "Drugs come from private companies, and that requires years of trial and error by dedicated researchers," Alexander said. "Profits drive investment, and investment supports research. If I had been diagnosed with multiple myeloma 10 years ago -- before the drug that has saved my life, Revlimid, was developed -- I would probably not be here today."

 

Mark Thornton, the President of the Sarcoma Foundation of America, called on policymakers to protect America's standing as the epicenter of medical research. "The SFA heartily endorses the goals of The Odyssey Project -- to keep the United States at the forefront of medical innovation and to help develop a range of new treatment options for the diseases that plague our people. We look forward to working with CMPI to accomplish those goals."

 

It's the Bishop!

  • 05.14.2009

According to the Pink Sheet, “Senate Finance Committee Chairman Max Baucus, D-Mont., plans to propose patient protections for federal comparative effectiveness research that draw a clear line separating information gathering and coverage decisions. The "pro-patient safeguards," as they're being called, would take the next step after previous Baucus statements that seek to distance comparative effectiveness from insurance coverage decisions, according to Finance Committee staffer Shawn Bishop.”

Further, “One provision would bar CMS from having ‘automatic links to a study’ in a coverage decision, Bishop said. Creating safeguards via legislation suggests Baucus is taking seriously opposition to comparative effectiveness research and is sensitive to criticism that comparative studies could lead to a "one-size-fits-all" health care system.”

This news from an event sponsored by our good friend the very smart Ellen Sigal of Friends of Cancer Research.

Friends of Cancer Research makes four key recommendations:

1) A comprehensive comparative effectiveness research program should be developed to identify the most effective health options.

2) The program should link data from public and private entities.

3) CER studies should support the development of personalized medicine.

4) Processes should be developed to ensure information from CER is incorporated into clinical practice.

Ellen's not the only Sigal who knows how to build from the ground up.

Another of our smart friends, FDA Center for Drug Evaluation and Research Director Janet Woodcock, advised policymakers to include a key coordinating component as part of any upcoming bill: a clinical trial network.

"I have a lot of experience in this," Woodcock said. "A clinical trial network needs to be set up" in order to increase the number of trial investigators participating in CER studies.

"We need to lower those barriers in order to get more participants," Woodcock said, adding that a "first-time investigator is also a last-time investigator" due to the red tape involved in conducting a clinical study in the U.S.

Okay – it’s a start.  And the more people calling for a Critical Path for Comparative Effectiveness the better.

Cereal Killer

  • 05.13.2009
That's right -- a warning letter from the FDA for Cheeerios.

What's next?  A black box-top?

I spoke with senior officials at the agency yesterday who were incensed that the Minneapolis field office sent out this letter.  Just another example of the right hand not knowing what the left is doing.  Interpret that as you like.

First sponsored Google links, now this.  Is the FDA saying people should stop eating cholesterol-lowering cereals? Isn't that exactly the opposite of what the FDA wants people to do?  Whatever happened to "Better Health Through Better Nutrition?"

My favorite part of the letter reads thus:

"Because of these intended uses, the product is a drug within the meaning of section 201(g)(1)(B) of the Act [21 U.S.C. § 321 (g)P)(B)]. The product is also a new drug under section 201(p) of the Act [21 U.S.C. § 321(p)] because it is not generally recognized as safe and effective for use in preventing or treating hypercholesterolemia or coronary heart disease. Therefore,under section 505(a) of the Act [21 U.S.C. § 355(a)], it may not be legally marketed with the above claims in the United States without an approved new drug application."

And voila, a new potential marketing opportunity -- follow-on cereals!

86ing Free Speech

  • 05.13.2009
No free speech please, we’re European

According to a new European Court of Justice (ECoJ) ruling, information about medicines produced by third parties such as journalists may constitute advertising, even though they have no connection with the product’s manufacturer or marketer.

For those here in the US who believe in the First Amendment this is quite startling news.  For those who would seek to limit the pharmaceutical industry’s right to advertise it might very well be a roadmap – and then some

The ECoJ cited Article 86 of European Union (EU) Directive 2001/83/EC, which defines the concept of medicines advertising.  And according to the wisdom of the court, it “does not rule out the possibility that a message originating from an independent third party may constitute advertising, nor does [it] require a message to be disseminated in the context of commercial or industrial activity in order for it to be held to be advertising.”

Moreover, the EcoJ added, such “advertising…is liable to harm public health,” even when it is carried out by “an independent third party outside any commercial or industrial activity.”

Like journalists.  Or patient groups.  Or doctors.   It’s carte blanche for an almost complete gag order on anyone who wants to discuss anything to do with medicines.

86? Shades of 1984.

According to a report in Pharma Times, the details of the case are as follows: In 2003, Danish journalist Frede Damgaard, published information on his website about Hyben Total, a product licensed in Denmark as a treatment for a wide range of conditions - including gout, kidney and bladder disorders, sciatica, diarrhea and diabetes - until 1999, when the national regulator refused it a marketing authorization. It is still sold as a medicine in Sweden and Norway.

Mr. Damgaard’s positive description of Hyben Total’s effects on the symptoms of gout and arthritis led to his being prosecuted in the Danish courts, on the grounds that it constituted advertising of a medicinal product whose sale was not authorized in Denmark, thus contravening Directive 2001/83/EC.

When it comes to freedom of the press in Europe, it seems that the prime directive isn’t freedom of speech, but Directive 83 or Article 86. Talk about bureaucracy contravening basic human rights!

Mr. Dangaard appealed, claiming that his discussion of Hyben Total could not be held to constitute advertising as he had no interest in selling the product, and also that the court decision contravened EU protections of freedom of expression.

The Danish Regional Court of Appeal then referred the case to the ECoJ for a preliminary ruling, and last November an Opinion handed down by Advocate General (AG) Damaso Ruiz-Jarabo Colomer backed Mr. Damgaard, noting that “a lack of connection between the author of the information and the sellers or manufacturers of the medicinal product and the non-commercial or non-industrial nature of the activity of that independent third party may…be strong indications that a message does not have promotional content.”

The AG added that this was not an isolated case; similar situations had arisen recently over statements about melatonin made in a widely-broadcast news program in Spain, and also in the Czech Republic, where a collection of media features entitled “Yesterday Viagra, today Cialis” had been published.

Indeed, it seems that freedom of the press is breaking out all across Europe.  And it must be stopped.

AG Ruiz-Jarabo Colomer concluded that it is up to the individual EU states’ national authorities and courts “to ensure the correct balance between, on the one hand, the objectives of protecting health and promoting the rational use of medicinal products and, on the other, the right of the party concerned to freedom of expression, taking into account the special protection afforded to the party concerned, if it is established that he is a journalist.”

But in its recent ruling on the case, ECoJ said that Article 86 “is to be interpreted as meaning that dissemination by a third party of information about a medicinal product…may be regarded as advertising within the meaning of that article, even though the third party in question is acting on his own initiative and completely independently…of the manufacturer and the seller of such a medicinal product.”

Where is the European media’s outrage on this ruling?  And what will we hear from their American cousins?


The Wrath of Rahm

  • 05.12.2009
Does anyone really take the hastiliy assembled presentation on cost containment pledge of the health care "stakeholders" seriously?   Does the term "hostage situation" come to anyone else's mind?  The "stakeholders" were summoned by Rahm Emanuel to give cover to Obama and the Democrats because they were $2 trillion short to pay for their proposals... so guess what?  Their letter promises to deliver $2 trillion in savings over ten years by "aligning quality with efficiency, health IT, prevention" all the usual stuff and the administration promised it can be done AND provide coverage to 45 million (meaning 23 million) Americans without rationing, cutting payments to providers,or reducing quality...

Why go to Star Trek when you can watch science fiction unfold at the White House?










If you like "24" how about "23?" That's how long I appeared on yesterday's Lou Dobbs show. I had about 23 seconds to comment on the President’s meeting with some of America’s healthcare leadership.

My soundbite:  "Taking $2 trillion and somehow magically moving the numbers around to make it look like costs aren't going up as fast may be a political victory, but at the end of the day, will it really in essence change the paradigm of the health care crisis in this country?

Short answer, "no." 

(The full Lou Dobbs transcript can be found here.)

Today’s house editorial in the Wall Street Journal says it better:

Signing On to an Obama 'Dream'
Health providers agree to Obama health plan's notion of cost savings.

At a news conference yesterday, President Obama said, "I will not rest until the dream of health-care reform is achieved in the United States of America." Normally dreams cost you nothing, but Mr. Obama's determination not to rest until his becomes reality is likely to cost plenty. Yesterday a coalition of private health-system providers, seeing no exit from the administration's reform plans, signed on to the dream.

They agreed in principle to try to shave 1.5 percentage points off the growth rate of U.S. health-care costs over the next decade, about $2 trillion. This vague, probably illusory promise isn't much as a matter of policy, but it is a major political development in what is the Obama Presidency's No. 1 priority.

The private groups are calculating that they can better influence this year's bill if they're "partners" instead of villains. They've no doubt seen what happened to Wall Street and Chrysler bondholders. All the same, they must surely know they have made a Faustian bargain that in time will result in price controls and restrictions on care.

The Obama Administration, by contrast, is convinced that it is smart enough to engineer more efficient medical practices out of D.C. The dominant White House voice on health policy is Peter Orszag, the budget chief. He cites research out of Dartmouth that shows health-care spending varies wildly between regions, often with little or no correlation to health outcomes.

Mr. Orszag champions "comparative effectiveness research" -- studying the patterns of clinical practice to determine which drugs and treatments work best. The Administration thinks it can use such analysis to weed out wasteful or unnecessary care by paying more "if the treatment has been shown to be effective and a little less if not," as Mr. Orszag recently told the New Yorker.

The irony is that the history of post-1965 U.S. health care policy is littered with similar government attempts to control health spending, not least comparative effectiveness. The "managed care" movement of the 1990s grew directly out of the peer-review panels created by Congress in 1972 to monitor the quality and appropriateness of care for Medicare and Medicaid patients.

Under managed care, doctors and hospitals had to undergo prior "utilization review" by HMOs to reduce unnecessary hospitalizations, surgeries, tests, prescriptions and so on. This cost-effectiveness gatekeeping disciplined health spending. What happened next to this version of the dream is known to all.

Administrative hassles led to a consumer backlash, with patients feeling they were getting inferior care in return for insurer profits. The political class eventually forced the HMOs to dilute or end most of their cost-control strategies.

Democrats have now acknowledged that the managed care dream will work only if government is the one doing the managing. That is, we can only control costs with a new government entitlement. More is less.

But you can only allocate a scarce resource in two ways: market prices or brute force. In health care the brute force will come as price controls and waiting lines for rationed services. The implicit assumption in the providers' deal announced yesterday seems to be that the private companies will do the price controlling so the government won't have to do it for them.

But when the savings prove illusory, as in the past, the feds will step in and order them to do so. To win a false reprieve for themselves and give cost cover to the politicians, these private CEOs are offering to make themselves even more unpopular with patients. By that point, most patients will have no choice but to assent, since most of them will be in one government program or another.

Lest anyone remains in doubt about the ultimate goal here, Ralph Neas of the leftist National Coalition on Health Care got out a quick statement throwing ice water on the industry's concession. With perfect clarity Mr. Neas said: "Voluntary efforts -- without legislated requirements and enforcement -- have not worked well in the past."

The only benefit here is that it is now possible to see where this issue is headed: A new legislated entitlement for the middle class will ensure that the next great health-care argument to engulf the political system is going to be over how and when to ration care.

CMPI

Center for Medicine in the Public Interest is a nonprofit, non-partisan organization promoting innovative solutions that advance medical progress, reduce health disparities, extend life and make health care more affordable, preventive and patient-centered. CMPI also provides the public, policymakers and the media a reliable source of independent scientific analysis on issues ranging from personalized medicine, food and drug safety, health care reform and comparative effectiveness.

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