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Can one be an active participant within any professional domain without having some potential conflicts of interest? The enthusiastic pursuit of any scientific endeavor requires that an informed person take positions on various matters where controversy may exist, and one must presume that any and all experiences a practitioner endures may influence that party’s perception of certain issues. The NIH website defines that a conflict of interest... “occurs when individuals involved with the conduct, reporting, oversight or review of research also have financial or other interests, from which they can benefit, depending on the results of the research.”
 
It came as no surprise that the April 4th edition of JAMA.com included a special communication authored by 11 individuals entitled “Professional Medical Associations and Their Relationship with Industry - A Proposal for Controlling Conflict of Interest”. Issues involving conflicts of interest have permeated recent professional and lay press, including events involving several high profile PMA (professional medical association) groups. In many ways, the commentary and suggestions provided in this article are welcomed and appropriate - especially relating to the absolute need for transparency and avoidance of conflicts for those involved in drafting practice guidelines and similar standards.
 
However, in the NFL parlance of “upon further review”, the fervor of this article’s plea for near-absolute separation of PMAs and pharmaceutical industry (ironically, also termed PMA - the Pharmaceutical Manufacturers Association, until a name change a decade ago to PhRMA) includes very curious exclusions permitting professional groups to accept advertising in medical journals, as well as sponsorship of exhibits at PMA conferences. The article notes in one section that “Under no circumstances should PMAs collaborate in industry marketing activities or profit from them.” (when discussing guidelines for satellite symposia), while elsewhere in the text stating “Although attracting advertising and exhibit hall fees might possibly bias the activities of PMAs, officers and members can easily distinguish these marketing activities from educational presentations and are free to ignore them”. Aside from the contradictory nature of the two preceding statements - unless one presumes that ads do not constitute marketing (and it would be hard to refute that of all industry pursuits, simple advertising is the most overtly commerical venture, and hence that with the clearest financial conflict), or that physicians are not sufficiently insightful to use their judgement in any but the most overt circumstances - both of which are misrepresentations at best, the broader implications of the PMA recommended actions could play out quite remarkably.
 
It is tempting to speculate that the pharmaceutical industry may view this JAMA article as a “wake up call” regarding the fact that they have continued - like somnambulists - to subsidize their harshest critics - the professional journals such as JAMA and NEJM - via advertising revenues, without even the opportunity to provide fair balance in point/counterpoint editorial responses to scathing rebukes. One must wonder why big Pharma does continue to run ads for doctorly journal readers who can’t easily prescribe off-formulary and are in institutions which have banned sales reps, thus deafened to commercial appeals..... and perhaps the current economic climate will render this issue moot. However, given that medical journals are likely receiving millions in industry advertising revenues, it would be very appropriate for their editors to disclose to their membership (and the public) the percent of journal budgets covered by such pharma fees..... and would be an ironic juxtaposition to the journal attacks on PDUFA funding of FDA as being an implied conflict of interest (though PDUFA funds are actually taxes, and FDA is not bound to take any favorable actions for industry, merely to meet timelines for action - positive or negative...... and at least industry gets the chance for due process and hearings under the User Fee Act). Further, if any believe that the only conflicts which exist in research are financial matters (and therefore have no relationship to the pursuit of power, influence and other less tangible but equally compelling forces - though much more covert that commercial concerns.. and with equal potential for benefit by those with conflicts), might I suggest that those individuals sip a bottle of Evian and contemplate that brand name in reverse.
 
Pharma has not cornered the market for conflicts. In the future, in matters of conflict of interest, all parties are best served if policies concentrate on content, rather than source of data..... that uniform standards are agreed for all constituencies (not an isolated sector), and that failures to adher to proper transparency and disclosures be dealt with severely, and consistently.

Dueling Peters

  • 04.03.2009
On March 5th, at the National Disclosure Summit, I debated Peter Lurie (of Public Citizen fame) on the topic of transparency.  It was billed as “Dueling Peters,” and it lived up to its billing.

Here is a video link to our friendly but fractious (and often funny) forensic foray.

It’s worth watching.

On another note, this is proof positive that two people who hold strong opposing views can have a robust debate that is disputatious, substantial and respectful.

Well, sort of.

The Center for Medicine in the Public Interest (the public policy institute home of drugwonks.com) is a member of the Health Policy Consensus Group, an affiliation of policy experts from major market-oriented think tanks and others who work together to advance patient-centered ideas for health reform.

That group has many ideas about how to move healthcare reform ahead in an expeditious and responsible way -- but our immediate concern is with many of the programs being both implemented and considered by the new administration.

First do no harm.


To that end we have issues the following statement:

Statement on Health Reform 

__________________________________________________________

Would the health reform prescriptions offered

by President Obama and Congressional leaders help patients?

From the Health Policy Consensus Group

President Obama repeatedly has reassured the American people, “If you've got health care already, and probably the majority of you do, then you can keep your plan if you are satisfied with it. You can keep your choice of doctor.”  Research shows 82 percent of Americans rate the health care they receive as good to excellent.

At the same time, there are serious problems of cost, value, and access throughout our health sector.  It is vital to address these problems.  But any health reform proposal to change what needs fixing also must preserve the freedom, innovation, and quality of American medical care that people value.  We believe a better functioning, more competitive, and transparent marketplace would cover more people and deliver the higher-value care we seek.

We are gravely concerned that several of the proposals offered by the President and the Congressional leadership would make matters worse, not better.  These flawed prescriptions for radical change should not be accepted as part of any serious and sustainable health reform proposal: 

  • A new government health insurance plan
  • An employer "play-or-pay" mandate
  • A uniform, government-defined package of benefits
  • A mandate that individuals must purchase insurance
  • A National Health Insurance Exchange extending federal regulatory powers over private insurance
  • Federal interference in the practice of medicine through a federal health board, comparative effectiveness review, and other government intrusions into medical decision-making

As to why we explain below why we believe these ideas would diminish individual Americans’ freedom and control over their personal health decisions, please see the complete Statement on Health Reform here.

There are many problems that need to be addressed in the health sector, and the signatories to this statement have written extensively about our ideas for reform. Because the reform agenda is moving rapidly through Congress, we believe the American public should be aware of the likely impact of the policies described in this statement which are under active consideration by elected leaders.

We believe that the proposals put forth by the Administration and Congressional leaders would harm, not help, patients and would not fulfill the goals and promises made to the American people.

Obama and Biotech

  • 04.01.2009
Creating the conditions for biomedical innovation is a lot cheaper than spending bailout money to keep car companies operating by lending them money, giving consumers loans to buy the cars they can't afford in the first place and then covering the warranties and car payments.

Biotech gets short shrift from Obama
His policies don't support entrepreneurial medical innovation.
By ROBERT GOLDBERG
Vice president, Center for Medicine in the Public Interest


President Barack Obama said last month that small businesses "are the heart of the American economy." He promised his administration would do everything it could to help entrepreneurs since they were the "core of America's story."

Yet, Obama's policies are threatening biotechnology – one of the most vibrant and important forms of small business our nation has ever produced.

Medical innovations have added wealth and health to our nation. From 1970-2000, increased longevity added approximately $3.2 trillion per year to national wealth, the equivalent of half of the average annual gross domestic product over the period.

According to a 2004 study by the Milken Institute, biopharmaceutical companies are responsible for creating over 2.7 million jobs across the United States. The industry was directly responsible for $63 billion in real output in 2003 and a total output of over $172 billion when its ripple effect is figured in across other sectors.

The president has increased federal funding for basic research and stem-cell science. With $20 billion a year in research funding, the National Institute of Health is important. But to translate discoveries into treatments will require more than the nearly $60 billion in money currently being invested by pharmaceutical, biotech and venture capital firms on cutting-edge treatments for cancer, Alzheimer's, AIDS, mental illness and heart disease.

That investment is (in real dollars) declining. Less than half of all public biotech firms have six months of cash left for research. For startups the situation is direr, even though the scientific promise of their investment is great.

Yet at every step of the way, President Obama supports policies that will stifle the entrepreneurship that he praises, and which are vital to actually producing real cures.

Obama supports de facto price controls that would allow the "reimportation" of prescription drugs. In essence, this is an effort to force every pharmaceutical and biotech company to sell drugs here at the controlled prices imposed in Canada and Europe.

Yet these are the same price controls that shut down medical innovation in those nations – companies sell their wares there for a small profit, but they don't risk the money to develop new lifesavers for those markets. If reimportation worked to force down prices here, it would also shut down the innovation Obama claims to favor.

Obama is establishing a comparative effectiveness council to slow down the introduction of new medical technologies. This entity would, like similar agencies in England and elsewhere, allows economists to compare old treatments with new ones and then tell doctors how much someone's life is worth – and whether it's worth saving – in order to save money.

The impact on innovation and patient well-being should be obvious. The UK's comparative effectiveness panel said new cancer pills were more effective than debilitating chemo treatments and extended life but still weren't worth paying for. No wonder the UK biotech industry issued a report blaming comparative effectiveness for killing not only people but the incentive for innovation.

Obama wants to apply comparative effectiveness to Medicare and eventually to every health plan. This would delay and ration the elderly's use of breakthrough drugs and ultimately let the government control what drugs and treatments everyone can take. In Europe, over the past 10 years, similar restrictions have caused the development of new drugs to stall. From 1993-97, Europe launched 81 breakthrough drugs; from 1998-2002, just 44. Meanwhile, U.S. drug launches jumped from 48 to 85.

Finally, it is disappointing that Obama made food safety, not medical progress, his number one concern in reforming the Food and Drug Administration. Indeed, Obama added money to the FDA's budget to inspect spinach but not to speed up the approval of breakthrough drugs for spinal cord injuries, multiple sclerosis and rare diseases. The agency has a program using 21st-century science – such as gene and stem cell-based tests – to determine if new medicines work. But Obama has refused to add money for that effort. You can score more political points sticking it to drug and biotech companies than standing shoulder to shoulder with dying patients.

Together, these policies are draining the life out of the biotechnology industry. The president is investing in "green" technologies to promote the environment. Yet, his health care policies will undermine private sector investment in medical innovations critical to solving public health problems related to the aging and growth of the world's population.

For all his rhetoric, thanks to his policies the medical discoveries the president supports will never be translated into economic prosperity or treatments that transform humanity.

Click Here to Read the Full Article


April Fool

  • 04.01.2009
That would be me -- caught in an April Fool's joke about a new FDA draft guidance on social media.  My request about this at FDA was, "huh?"

Sorry if I caused any marcomms gyrations.

(But it's still a good idea to replace ambiguity with some clarity in the social media space.)

Well -- now that I have your attention:

FOR IMMEDIATE RELEASE

April 1, 2009

Media Inquiries: 301-827-6242
Consumer Inquiries: 888-INFO-FDA

New FDA Draft Guidance Aims to Improve Health Information Obtained via “Social Media” Websites

The Food and Drug Administration today issued a draft guidance document designed to improve communications to consumers and health care practitioners about health conditions and medical products that they obtain on “social media” Websites such as Facebook, YouTube, Twitter and online bulletin boards. The guidance is the result of FDA research and policy development, and was influenced by the success of the recent social media based peanut recall program.

"We intend to do all we can under the law to make sure that the information conveyed by prescription drug promotion is as useful as possible," said acting FDA Commissioner, Dr. Joshua M. Sharfstein. "Our new regulatory guidance provides new direction to sponsors on how to provide higher-quality health information to the public via social media sites, based on recent evidence on what works and what doesn't. The evidence shows that social media promotions directed to consumers can play an especially important role in helping patients start a discussion about conditions that are often unrecognized and therefore undertreated, such as diabetes, high blood pressure, high cholesterol, depression, and obesity. And we think those discussions should reflect a better understanding of the key risks and benefits of a product. Without participation by pharmaceutical companies in those discussions, there is increased likelihood of false or dangerous information being promulgated throughout the Internet."

According to an FDA study, a majority of interactive agencies surveyed feel that social media product messages increase patient awareness and involvement, and improve compliance. That study also shows that social media-stimulated visits to a physician can help identify a previously undiagnosed condition. Importantly, of patients who visited their doctors because of an online discussion they participated in, 95% actually had the condition the drug treats. That percentage was even greater than that reported among patients who viewed DTC ads on TV.

The draft guidance provides (1) a simple method by which sponsors can insert a notice about reporting adverse events in their posts to social media sites, (2) “safe harbor” conditions that relieve manufacturers of responsibility for reporting adverse events they may hear about on social media sites, and (3) advice for manufacturers on the types of branded and unbranded communications that fall under the rules set forth in the guidance.

"Clear, evidence-based regulatory guidance will help FDA use its limited resources to police the marketplace as effectively as possible," said Sharfstein. "FDA will take action against sponsors whose ads violate the law by presenting false or misleading information to the public via social media sites. Our new draft guidance is intended to help responsible companies comply, for the benefit of the public health. If they don't, we now have an even stronger basis for pursuing enforcement actions."

More on this to be sure.

Pyrrhic Lyric

  • 04.01.2009

As you have surely seen, a group of the usual suspects, often referred to in the media as “a group of leading doctors and researchers” (WSJ) is calling on medical associations to forego funding from drug and device companies.

At the just-completed American College of Cardiology meeting, according to a report in today’s Wall Street Journal, “badge lanyards and program bags featured only the specialty medical group's logo and convention name.”

And healthcare in America is saved!

Maybe not.

According to ACC’s chief executive Jack Lewin, drug and device companies, “have zero impact on the content of any program here” He also said banning industry support could force a spike in registration fees, discouraging doctors from attending.

You can look it up under “Pyrrhic Victory.”

Howdy Partner

  • 03.31.2009

If you work for a pharmaceutical company, ask yourself this question:  What business are you in?  To the average American, you are in the business of selling.  To survive and thrive you must be in the business of advancing the public health.  And to do that you must be seen as both teacher and expert.

And partner.

Partner with physicians, certainly.  With patients, definitely.  But also with government.  You must walk the tenuous tight rope of being both regulated entity and public health colleague with the regulatory mandarins who watch over you.

Your internal legal and regulatory departments may gasp.  But you will gain.  And it can (indeed must!) be done.

As ever greater regulatory oversight for your marketing practices comes into play across the globe, you must rethink both the type and timeframe for successful communications.  Rather than focusing strictly on short-term product sales programs, you must now create a firm foundation for trust built on the substrate of public health progams.

For example, in the United States the FDA will shortly launch an initiative called “safe use.” In addition to adverse event reporting, the FDA wants to communicate with physicians and patients about how drugs can be used safely and appropriately.  Because a product used safely is a safer product.  It’s the flip side of pharmacovigilance.  But the FDA needs allies.  It has no budget for public health outreach beyond the bully pulpit.  Who will step up to the plate to work with the agency?  What are the perceived barriers the pharmaceutical industry faces in doing so?  If you want the agency to be both regulator and colleague, so too must you be prepared to play those identical roles.  It takes two to tango.

Similarly in the EU, the rules are changing when it comes to the Brussels concept of Information to Patients (ITP).  Consider this verbiage from a recent report from the EU Parliament:

“Member States authorities may not be in a position to fully address patients’ needs in terms of the substance of information and the access via different means … The pharmaceutical industry has the potential to be an important source of information to respond to the growing demand for more and better information by patients and to help reduce the current information gap, provided that there will be adequate rules to ensure reliability, objectivity, and quality of information.”

The time is long overdue for industry to embrace public health communication programs as a powerful tool for corporate reputation, payer relations, physician education, patient empowerment, and yes – product sales.

But this strategy also requires a new appreciation of time.  No longer can industry marketers exclusively design programs for short-term unit sales purposes. That only reinforces the perception of pharmaceutical companies as hucksters.  The 21st century demands a new paradigm.  It won’t be easy.  And it can’t be achieved through lip service.  Industry can’t talk itself out of something it acted its way into.

The roadside of healthcare sales strategy is strewn with the carcasses of failed marketing alternatives.  Advancing the public health in concert with the governments with whom the pharmaceutical industry does business is not only the right thing to do – it’s the smart thing as well.

Once-a-day heart combo pill shows promise in study
By: Marilynn Marchione, Ap Medical Writer – 2 hrs 38 mins ago

ORLANDO, Fla. – A single daily pill that combines aspirin and four blood pressure and cholesterol medicines has passed its first big test, potentially offering a cheap, simple way to prevent both heart disease and stroke.

The experimental "polypill" proved as effective as nearly all of its components taken alone, with no greater side effects, a major study found. Taking it could cut a person's risk of heart disease and stroke roughly in half, the study concludes.

This "one-size-fits-most" approach could make heart disease prevention much more common and effective, doctors say.

"Widely applied, this could have profound implications," said Dr. Robert Harrington, an American College of Cardiology spokesman and chief of Duke University's heart research institute. "President Obama is trying to offer the greatest care to the greatest number. This very much fits in with that."

The polypill also has big psychological advantages, said Dr. James Stein of the University of Wisconsin-Madison.

"If you take any medicines, you know that every pill you see in your hand makes you feel five years older. Patients really object to pill burden," and respond by skipping doses, he said.

The study was led by Dr. Salim Yusuf of McMaster University in Hamilton, Ontario, and Dr. Prem Pais of St. John's Medical College, Bangalore, India. Results were presented Monday at the cardiology college's conference in Florida and published online by the British medical journal Lancet.

The study tested the Polycap, an experimental combo formulated by Cadila Pharmaceuticals of Ahmedabad, India. It contains low doses of three blood pressure medicines (atenolol, ramipril and the "water pill" thiazide), plus the generic version of the cholesterol-lowering statin drug Zocor, and a baby aspirin (100 milligrams).

Participants were about 2,000 people at 50 centers across India, average age 54, with at least one risk factor for heart disease — high blood pressure, high cholesterol, obesity, diabetes or smoking.

Four hundred were given the polypill. The rest were placed in eight groups of 200 and given individual components of the pill or various combinations. Treatment lasted 12 weeks.

Compared to groups given no blood pressure medicines, the polypill lowered systolic blood pressure (the top number) by more than 7 units and diastolic (bottom number) by about 6 — comparable to levels for people given the three drugs without aspirin and the cholesterol drug.

LDL, or bad cholesterol, dropped 23 percent on the polypill versus 28 percent in those taking the statin drug separately. Triglycerides dropped 10 percent on the combo pill versus 20 percent with individual statin use. Neither pill affected levels of HDL, or good cholesterol.

Anti-clotting effects seemed the same with the polypill as with aspirin alone.

Side effect rates also were the same for the polypill as for the five separate medicines.

"That was a big surprise. I would have expected five times the number of people to have side effects," said Dr. Christopher Cannon, a cardiologist at Harvard-affiliated Brigham and Women's Hospital in Boston who had no role in the study.

Collectively, the results show the polypill could cut the risk of heart disease by 62 percent and the risk of stroke by 48 percent, based on what previous studies show from lowering risk factors by these amounts, the study concludes.

Polycap's maker sponsored the study, and Yusuf has been a paid speaker for several makers of heart drugs. No price for the polypill is available, but its generic components cost only $17 a month, Cannon said.

A bigger study is now needed to see whether the polypill actually does cut heart attacks and strokes, he wrote in a commentary in the medical journal.

"It won't be for everybody," he said. Some people would be overtreated by getting medicines for conditions they don't yet have, such as high cholesterol. Others may be undertreated by too-low doses in the combo pill. Several polypills of different strengths may be needed, Cannon said.

"We have to be cautious about assuming that one size fits all," Stein said. "Treating risk factors is a lot like cooking — the ingredients count."

A polypill also would need federal Food and Drug Administration approval, even though all of its components have long been sold separately. The dosing issue could become a regulatory nightmare, Cannon warned.

"A final challenge: would the availability of a single magic bullet for the prevention of heart disease lead people to abandon exercise and appropriate diet?" he wrote in the medical journal.

That could make the risk of heart disease worse, and undo the good of the drug, Cannon said.
My mother was not a terrific cook.  One of my most lucid memories of my mother in the kitchen was the always open "I Hate to Cookbook" by Peg Bracken.  Who knew this would be an omen of healthcare reform to come?

My mother didn't like to cook -- but she wanted her family to have "balanced" meals.  (Remember "balanced" meals?) The results were predictable and adequate.  (Sorry Mom.) 

Similarly today, our comparative effectiveness nabobs want to field "comparative effectiveness" studies that don't make them think too hard.  These studies (outlined here) will result in predictable findings based on "adequate" 20th century science that don't challenge any conventional wisdom.  If we want real healthcare form -- is adequate acceptable?

No!  No!  No!

Literature reviews do not replace robust 21st century science. 


CMPI

Center for Medicine in the Public Interest is a nonprofit, non-partisan organization promoting innovative solutions that advance medical progress, reduce health disparities, extend life and make health care more affordable, preventive and patient-centered. CMPI also provides the public, policymakers and the media a reliable source of independent scientific analysis on issues ranging from personalized medicine, food and drug safety, health care reform and comparative effectiveness.

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